Articles

Tuesday Tips #09: Lay Down the Ground Rules Early

If your e-mail box is free of junk mail, congratulations. 🎉 ⁣

You’re one of the few people whose e-mail addresses didn’t “escape” into the wild world of Internet bulk mailers. 😠 ⁣

If you do receive unwanted e-mail, you know how important it is to offer privacy and confidentiality to your own clients 😃 who entrust you with their e-mail 📩and contact information.⁣

Tuesday Tips #07: Get Feedback and Provide New Features

As you start to receive feedback or requests through your digital platforms, you’ll begin to hear the same comments or similar questions from multiple visitors. ⁣

In response to these #feedbackloops, consider implementing new features that match your users’ needs.⁣

Examples of inexpensive new features include a FAQs section, a daily photo or quote, and automatic sign-up systems. ⁣More examples:

Tuesday Tips #06: Think About your End User - Show Respect!

Best practices for multimedia 🌐🆗⁣

Sometimes you may find that elements you *personally* understand may not be comprehensible to others. ⁣


For example: buttons, links, images, arrows, emoji’s, embedded movies, and music may enhance some page visitors —- but might confuse others. 🤷‍♀️ ⁣


Get a sense of who your end users are and design for their needs. ⁣


✅ Keep it simple.⁣


✅ Reduce complexity.⁣


✅ Streamline your e-checkout process as much as possible.⁣

Tuesday Tips #4: "About You" - Encourage Trust

Humans naturally want to know with whom they’re dealing. Are you a robot spammer or are you a live person? Prove it in your “About Us” page, which displays information and pictures about the company’s directors, partners, and staff. ⠀

In today’s information overload society people have so much anonymous interaction that they appreciate any effort to personalize business interactions.⠀

Tuesday Tips #02: Think about your Business - Explain it Well

“Who are you? What are you about? Do you have what I want? Who else uses your products or services? How do I contact you?” These are the questions your customer has, so answer them! 😊⠀

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Here are some guidelines to developing your content:⠀

Use answers to these basic questions to structure the information on your website: ⠀

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* Who are you?⠀

* What do you do?⠀

* Where are you located?⠀

* When are you available to help me?⠀

Anna Grunduls Design

Hi! I'm Anna. The illustrator and owner behind Anna Grunduls Design. What is it that I do? It all starts with adult coloring pages. I illustrate them with very intricate details and than use the artworks to create fun stationery. My paper goods are very unique in the way that everything can be colored in! Posters, stickers, cards, even adhesive tapes!

What made you decide to start the business?

Women Entrepreneurs Lead the Way - Akrashie Naa Borley and Bracelet Crews

As the founder and CEO of Bracelet Crews, Akrashie Naa Borley makes a positive difference for herself and others through creating heartfelt, beautifully hand crafted pieces that support the needs, goals, and desires of women. With a focus on individual empowerment, the simple beauty of working alongside other women and supporting other women's dreams, and a desire to create heartfelt connection with the power inside each of us, she has boldly stepped forward into the jewelry market to create charming accessories for a "strong generation who believes in life and knows that together, we can achieve anything."

Confessions of a #Girlboss

When I confirmed a sit-down interview date with Angela Lee last year, I didn’t realize quite how much of a headliner she was.

Looking for names of women under 40 who have successfully started their own companies, I found her in Entrepreneur Magazine, in the article “Six Innovative Women to Watch in 2015.”

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This is a Man’s World

This is a man’s world, and Kit Hickey, is trying to change that mantra, one dress suit at a time.

“We invent apparel,” she tells me, as we start our casual phone conversation about her company, Ministry of Supply, which she started three years ago.

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Why we should invest more in nonpregnant, underserved women

Today is the first of a four-part series on why we believe that investments in women’s health should be more inclusive.

Nagavalli, our customer, works as a domestic helper at 9 homes every day. During her only window of free time, she cleans the house, spends time with her children and cooks them dinner. Her conviction that her two sons and daughter, aged 14, 10 and 8, can lead better lives than her overrides the hopelessness that she could easily succumb to.

Using IFTTT to expand Twitter reach 6000% in 3 months

I’m a big fan of automation and have written about my attempts to build a Dexter-enabled chatbot that sends inspirational quotes (Chatbots Magazine, My Bot Beginnings).

Lately I’ve been exploring the tool ifttt.com and all the “applets” that are offered, in an effort to coordinate and organize and “push” the information I’m most interested in, to my Twitter feed at @FemaleFounders1

Recognizing female founders in fintech / insurtech

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According to an American Express 2016 report, there are over 11.3 million women owned businesses in the U.S. that employ nearly 9 million people and generate over $1.6 trillion in revenues. However, women leaders starting their own business face significant barriers to growth — among the nearly 500 deals closed in the Fintech sector in the US in 2016, less than a dozen went to companies founded by women.