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Sharing stories of learning, launching, and growing our companies... submitted by Female Founders.

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Feb 19, 2019

As you start to receive feedback or requests through your digital platforms, you’ll begin to hear the same comments or similar questions from multiple visitors. ⁣

In response to these #feedbackloops, consider implementing new features that match your users’ needs.⁣

Examples of inexpensive new features include a FAQs section, a daily photo or quote, and automatic sign-up systems. ⁣More examples:

Your “Frequently-Asked Questions” section gives a confused visitor a good place to start. ⁣
  A quote or photo personalizes your business.⁣
⁣ An estimate calculator gives visitors an opportunity to make rough estimates online. ⁣
⁣ Automatic membership and login sections give your… read more

Feb 12, 2019

Best practices for multimedia 🌐🆗⁣

Sometimes you may find that elements you *personally* understand may not be comprehensible to others. ⁣

For example: buttons, links, images, arrows, emoji’s, embedded movies, and music may enhance some page visitors —- but might confuse others. 🤷‍♀️ ⁣

Get a sense of who your end users are and design for their needs. ⁣

✅ Keep it simple.⁣

✅ Reduce complexity.⁣

✅ Streamline your e-checkout process as much as possible.⁣

✅ Remove extra elements that detract from your message.⁣

Make it easy for your potential customer to take the next step with… read more

Feb 05, 2019

Before going live with any of your website content, consider if the content is respectful, informative, and engaging enough to deserve display space. Also make sure your text is properly formatted, spell-checked, and grammatically correct. Crop and optimize images so they reduce the impact of load times for your page.

Since your users have just a few minutes to make up their minds about your service, give them adequate information to help them come to a favorable decision. When you make unsubstantiated claims or outlandish promises that no one is able to deliver or when you use any kind of “pushy” or even abusive language, your users will feel irritated, and your site will become off-putting. If you provide ground rules and a… read more

Jan 29, 2019

A collected Google Sheet with easy-to-fill-out columns and rows to prompt your social media calendar. Includes most common hashtags like #MondayMotivation, #TuesdayTips, and #WednesdayWisdom.

Copy the sheet into your own Drive and make changes to suit your own schedule.

Mark when an item is loaded up into your posting tool, or when it's already been posted.

Jan 29, 2019

He creado esta colección de consejos para mejorar tu sitio web.

Implementarlos en su propia línea de tiempo.

Espero que llegue con comentarios, preguntas y comentarios adicionales.

Jan 29, 2019

Chapter 1: Website Basics: Your Website as an Extension of Your Company 
Tip 1: Prepare Yourself: How Much Does It Cost?
Tip 2: Think About your Content: Explain it Well
Tip 3: Design Necessities: Be Bold and Succinct
Tip 4: Your “About Us” Page: Encourage Trust
Tip 5: Think About the User: Be Respectful
Tip 6: Best Practices for Multimedia
Tip 7: Provide New Features based on Feedback
Tip 8: Maintain your Site Update your Pages
Tip 9: Lay Down the Ground Rules: Terms of Use
Tip 10: Keep Contact Information Current
Tip 11: Change is Not Always Good
Tip 12: Make it Simple, Keep it Real 
Summary to Keep in Mind: Website Basics

Chapter 2: Share Your… read more

Jan 29, 2019

We offer a variety of resources for different stages of your business.

Here's a sneak peek of the last few submitted resources.

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Jan 29, 2019

Humans naturally want to know with whom they’re dealing. Are you a robot spammer or are you a live person? Prove it in your “About Us” page, which displays information and pictures about the company’s directors, partners, and staff. ⠀

In today’s information overload society people have so much anonymous interaction that they appreciate any effort to personalize business interactions.⠀

I encourage you to add photos of your key players to your “About Us” page. These help make your company real to your visitors. If you’re a real person, you will have a real picture, a statement, a mini-biography (three paragraphs maximum), and a contact link. Add personal information to the extent that it enhances your… read more

Jan 22, 2019

The look and feel of your site conveys important clues to your users about your industry, your company’s standards, and your organization’s quality. Certain designs trigger certain reactions and expectations in your visitors. Pay particular attention to color, layout, font style, and user interface. 🎨⁣⠀

As you go through the design process, consider your message & your target client. Other websites in your field may yield clues, so do a search for your competitors or partners. Sometimes stereotypes do play a role. Sites targeting women are typically pink 💗or other pastel colors and have rounded shapes and edges, while sites targeting men are deeper colors with more angular edges.⁣⠀

Add pictures of people if yours is… read more

Jan 15, 2019

“Who are you? What are you about? Do you have what I want? Who else uses your products or services? How do I contact you?” These are the questions your customer has, so answer them! 😊⠀


Here are some guidelines to developing your content:⠀

Use answers to these basic questions to structure the information on your website: ⠀


* Who are you?⠀

* What do you do?⠀

* Where are you located?⠀

* When are you available to help me?⠀

* How do you help?⠀

* Why should I choose you?⠀

* How do I contact you?⠀

* What’s… read more

Jan 04, 2019

Through February 15, 2019 we are offering a limited number of Annual Guest Memberships. Please fill out the embedded form for an invite to this complimentary offering.



Jan 01, 2019

Your website is probably the first big investment you'll make into your business.⠀

Our global information age means that your website is not optional. It is expected. Our 24/7 mentality also means that your website will be queried during and outside of your personal working hours. When you clearly label information, you do more than make it easy for a visitor to find an answer to her question, understand your pricing, or sign up for an account with your business. You also establish an automatic advantage because your website works for you, both as an integral part of your business process and as a means of extending your company’s accessibility and reach.⠀

read more

Dec 19, 2018

We appreciate the support of our corporate sponsors and advertisers.

Connect with us and offer your financial or in-kind support of women founders.

Dec 14, 2018

Find a partner to check in with every #firstfridays and provide mutual support, feedback and appreciation as we grow our companies. Are you in the DC area? DM us on Instagram for details on where to meet. Here's to launching, growing, and scaling female-founded businesses - together!



We're using the hashtag #firstfridays for #accountability on our goals! Are you starting or launching your project in 2019 💫?

Use the #firstfridays hashtag to share your progress and revel in your achievements.

Potential unlocked ! 💁🏾‍♀️

Dec 11, 2018

Mentoring Her is an online social networking platform that uses AI to virtually connect female mentors and mentees where we can develop relationships and help one another grow in areas relating to education, career, entrepreneurship and economic empowerment.We relate via chat, voice or video calls within the platform. There is also a forum to communicate with other mentees/mentors, a mentoring marketplace and so much more.

Dec 11, 2018

Our "New Voices" website launch package curriculum is available for members here.

If you're a participant in our monthly cohort accountability meetings, log in and follow along with the units, and be prepared to check in on progress at our upcoming gathering.

Auditors may join as a member to access these learning units.

For qualified participants, purchase New Voices Package here.

Nov 28, 2018

Welcome to Female Founders Lead the Way, your network for support, resources, and connections. 

We work alongside each other to build and grow our companies.

Women entrepreneurs lead the way, and our vision is to build a strong network of female founders.


Our goal is to create a sense of belonging, trust, and mutual aid with our "sisters in business" who:

connect across industries and locations,
  develop our own entrepreneurial ecosystem,
  improve our abilities, and
  raise each other up.


When female founders support one another, amplify each other's voices, and build opportunities to work together, we advance all of our endeavors, and we make a positive… read more

Oct 05, 2018

Hep Audrey is a British jewellery lifestyle brand selling affordable fashion jewellery. We pride ourselves in our original, fresh and elegant designs. Our collections range from the classic to the quirky. Currently, we sell necklaces, pendants and earrings. We are set to launch bracelets shortly. We also take bespoke orders. There is something for everyone and something for every occasion in our product assortment. Come explore our products @! We ship globally and accept free returns...

When did you launch Hep Audrey?
We launched Hep Audrey in mid May. It was a crazy 3 months prior to that to crystallise the product offer, supply chain and website functionality. With some kick ass project managed skills,… read more

Oct 05, 2018

Hep Audrey is a British jewellery brand selling contemporary jewellery to the modern woman! With a focus on fashion jewellery, all their designs are light, fresh and elegant. All products are lovingly handmade and are made only of high quality metals like Sterling Silver/Gold and featuring natural gemstones. True to their motto 'Be Your Sparkly Best', their products are delightfully beautiful and empower you to sparkle at all times!

Aug 24, 2018

Hi! I'm Anna. The illustrator and owner behind Anna Grunduls Design. What is it that I do? It all starts with adult coloring pages. I illustrate them with very intricate details and than use the artworks to create fun stationery. My paper goods are very unique in the way that everything can be colored in! Posters, stickers, cards, even adhesive tapes!

What made you decide to start the business?
I was commissioned by an Australian publisher to illustrate an adult coloring book and I had a ton of fun with it. I've always loved making intricate art. When I got the book, I felt it could be much more. I started experimenting with printing the illustrations on other mediums and in various sizes. That's how I came up with the… read more

Jul 26, 2018

Insurtech founded by industry insiders to provide coverage to modern urban professionals.

May 04, 2018

As the founder and CEO of Bracelet Crews, Akrashie Naa Borley makes a positive difference for herself and others through creating heartfelt, beautifully hand crafted pieces that support the needs, goals, and desires of women. With a focus on individual empowerment, the simple beauty of working alongside other women and supporting other women's dreams, and a desire to create heartfelt connection with the power inside each of us, she has boldly stepped forward into the jewelry market to create charming accessories for a "strong generation who believes in life and knows that together, we can achieve anything."


Empowering and advocating for women come naturally for Akrashie, and she's always up… read more

Apr 24, 2018

Hip Shake Fitness is the first on-demand virtual dance workout studio and an inclusive community for women who want to live healthier through dance workouts. We are a highly curated instant-on fitness experience featuring the most engaging instructors from Los Angeles. Our platform encourages movement, community, and self-expression. We've got classes like Tone N Twerk, Bollywood Abs, Old School Hip Hop and so much more.

Apr 24, 2018

I am an entrepreneur since 2005 and have my own business of Health Benefits. It fulfills me immensely to work with startups with ideas to change the world for better.
My core competency is Group Health benefits that include any thing from group Medical, Dental, Vision to group Life Disability.
I network with local professionals, so if you don't see any insurance line listed and need it - feel free to message me. Chances are that I can connect you with right person to help you.