Hep Audrey is a British jewellery lifestyle brand selling affordable fashion jewellery. We pride ourselves in our original, fresh and elegant designs. Our collections range from the classic to the quirky. Currently, we sell necklaces, pendants and earrings. We are set to launch bracelets shortly. We also take bespoke orders. There is something for everyone and something for every occasion in our product assortment. Come explore our products @ www.hepaudrey.com! We ship globally and accept free returns...
When did you launch Hep Audrey?
We launched Hep Audrey in mid May. It was a crazy 3 months prior to that to crystallise the product offer, supply chain and website functionality. With some kick ass project managed skills, we kept a close eye on milestones/dependencies and went live in a short duration. A lot of the credit goes to the product suppliers and web developer who bent backwards to accommodate our timelines.
What has been the reception to the brand and product?
Feedback has been amazing. Customers have said positive things... Interestingly, they are subconsciously using the same words we used in the product copy - unusual, exquisite, special among others. So, that is great validation! And, we have been approached by a lot of media companies to feature with them in line with the needs of their luxury clientele. This is good endorsement for a fledgling brand.
What are some of the struggles you face?
Driving traffic to the website is a key struggle for a new digital brand. Being seen by the right people is an ongoing process. So, a lot of our focus is on developing awareness and building search equity. Our social media channels are performing well and SEO is also picking up.
Which part makes you the most proud?
We are generating so many jobs indirectly - the jewellery designers, artisans, freelancers at the marketing agency among others. It is a rewarding commercial ecosystem and we are truly happy to facilitate creative satisfaction and a means to a better livelihood to all these people. More importantly, the satisfaction from seeing the delight on our customers' faces when they wear our product is out of this world!
Who are you seeking to connect with?
We are seeking to connect with like minded entrepreneurs in the digital space. Be great to compare notes and share experiences. Nothing like it! Obviously, very open to business propositions and collaborations too!