51 Ways to Build your Community of Clients Online, e-book

51 Ways

Chapter 1: Website Basics: Your Website as an Extension of Your Company 
Tip 1: Prepare Yourself: How Much Does It Cost?
Tip 2: Think About your Content: Explain it Well
Tip 3: Design Necessities: Be Bold and Succinct
Tip 4: Your “About Us” Page: Encourage Trust
Tip 5: Think About the User: Be Respectful
Tip 6: Best Practices for Multimedia
Tip 7: Provide New Features based on Feedback
Tip 8: Maintain your Site Update your Pages
Tip 9: Lay Down the Ground Rules: Terms of Use
Tip 10: Keep Contact Information Current
Tip 11: Change is Not Always Good
Tip 12: Make it Simple, Keep it Real 
Summary to Keep in Mind: Website Basics

Chapter 2: Share Your Knowledge: Why Share? Reasons Why Giving is Good
Tip 13: Blog it: Be an Authority in your Field
Tip 14: Calendar It: Display Relevant Industry Events
Tip 15: White Papers: Create an Online Brain Trust
Tip 16: Interactive Items: Add Calculators and Estimators for Sticky Effect
Tip 17: Dig Deep: Provide “Ask the Expert” Pages
Tip 18: Make it Fun: Add a Quiz or Poll
Tip 19: Control Junk E-Mail: Create an Opt-in List
Tip 20: You’re Linked In: Be an Answer Provider
Tip 21: Forums: Provide Answers for your Community
Tip 22: Placement: Add a Link to your Signature"
Tip 23: Lighten Up: Humor Makes Visitors Happy
Tip 24: Be a Good Guest Host: Network and Share
Summary to Keep in Mind: Share your Knowledge

Chapter 3: Build a Resource List: Be a Resource to your Customers
Tip 25: You’re a Clearinghouse: Link to Subject Matter
Tip 26: Show your Trust: Provide Referral Links
Tip 27: Share Links: High Quality means High Results
Summary to Keep in Mind: Build a Resource List

Chapter 4: Target your Clients Finding the Right People Means Focusing
Tip 28: Be Personable: Meet People Online and Offline
Tip 29: Use Social Networking: An Overview
Tip 30: Show, Don’t Tell: Add a Demonstration
Tip 31: Comment Thoughtfully on Other Sites
Tip 32: Are you Legitimate? Add Testimonials
Tip 33: Photo Gallery: Provide Samples of your Work
Tip 34: Share your Values: Report on your Vision
Summary to Keep in Mind: Target your Clients

Chapter 5: Focus on Usability: If They Can’t Use It, They Won’t Use It
Tip 35: Browser Basics: Elements of your Layout
Tip 36: The Queen of Links: Check for Error Pages
Tip 37: Standards: Move to a CSS Version
Tip 38: The Extras: Audio, Video, and Flash
Tip 39: Share How it Works: Add a Checklist
Tip 40: Help Your Visitors: Use Easy Navigation
Tip 41: Whip Out the Credit Card: Encourage Online Payments
Tip 42: A Call to Action: Offer it on Every Page Summary to Keep in Mind: Focus on Usability

Chapter 6: Measuring Data How to Inform Your Decisions 
Tip 43: The Welcome Mat: Understand Who’s Dropping By
Tip 44: Build the Path: Improve User “Flow”
Tip 45: Keep ‘em Coming: Make your site “Sticky”
Tip 46: Data Tells the Truth: Use Your Site Reports
Tip 47: For Community-building: Expanding your Reach
Summary to Keep in Mind: Measure Your Data

Chapter 7: Final Tips Final Thoughts on Making Your Website Work
Tip 48: Search Engines: Use Keywords Effectively
Tip 49: Site maps and Robots and Spiders, Oh My!
Tip 50: Serving Your Clients: the Ultimate Goal
Tip 51: Knowledge = Results: Publish in Print, too
Summary to Keep in Mind: Tidy up the Loose Ends

Chapter 8: Extra Special Touches
One-Minute Primer on HTML
Check for Errors on Forms
Spam Catchers: Protect Yourself
No Phishing: Protect Your Identity
Images, Tables and Alternative Text
Fostering Security
Summary to Keep in Mind: Website Evolution is Natural Conclusion
Resource List


15 years of web development tools encapsulated into an easy-to-use set of tips for upgrading and improving your website as a tool to build your community of clients.

Trade paperbook available via Amazon


Downloadable PDF attached (to Female Founders Network members only).


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