Tuesday Tips

Tuesday Tips #05: Think About your End User - Show Respect!

Before going live with any of your website content, consider if the content is respectful, informative, and engaging enough to deserve display space. Also make sure your text is properly formatted, spell-checked, and grammatically correct. Crop and optimize images so they reduce the impact of load times for your page.

Since your users have just a few minutes to make up their minds about your service, give them adequate information to help them come to a favorable decision. When you make unsubstantiated claims or outlandish promises that no one is able to deliver or when you use any kind of “pushy” or even abusive language, your users will feel irritated, and your site will become off-putting. If you provide ground rules and a checklist of how you work or if you state your values and your mission and provide helpful related information, your users will feel that you’re on their side. 

Being respectful of your visitors’ time means sharing, but not shouting. It means understanding their needs and proposing strategic solutions. It means giving them enough information to make an informed decision.


Respect will propel you a long way forward in business: use it or lose it.

Tuesday Tips #4: "About You" - Encourage Trust

Humans naturally want to know with whom they’re dealing. Are you a robot spammer or are you a live person? Prove it in your “About Us” page, which displays information and pictures about the company’s directors, partners, and staff. ⠀

In today’s information overload society people have so much anonymous interaction that they appreciate any effort to personalize business interactions.⠀

I encourage you to add photos of your key players to your “About Us” page. These help make your company real to your visitors. If you’re a real person, you will have a real picture, a statement, a mini-biography (three paragraphs maximum), and a contact link. Add personal information to the extent that it enhances your credentials or provides insight into your character. People naturally like to know your interests, so if your hobbies or activities are appropriate and personable, feel free to include them.⠀

Potential investors, partners, and clients will appreciate that you are a real person who puts your name and your image on display as a representative of your company. Your “About Us” page connects naturally with the “Contact” page. List out the correct person to contact for a specific function (e.g. “Grace Lee is our VP of business development”, or “for wholesale inquiries, please contact Anita Roberts”).⠀

Checklist for what to include in your “about” page: ⠀

Tuesday Tips #3: Design Necessities: Be Bold and Succinct

The look and feel of your site conveys important clues to your users about your industry, your company’s standards, and your organization’s quality. Certain designs trigger certain reactions and expectations in your visitors. Pay particular attention to color, layout, font style, and user interface. 🎨⁣⠀

As you go through the design process, consider your message & your target client. Other websites in your field may yield clues, so do a search for your competitors or partners. Sometimes stereotypes do play a role. Sites targeting women are typically pink 💗or other pastel colors and have rounded shapes and edges, while sites targeting men are deeper colors with more angular edges.⁣⠀

Add pictures of people if yours is a service-related business. ⠀

 ➡️Never go with a design that you don’t like; your site represents you and your company, so make sure your design fits your overall brand.⠀

Color is a major indicator of the overall function of a site. There is a reason why most financial sites are white and blue; similarly, food-related sites are shades of green, brown, and red, and gaming sites are in black or dark green with white script. Choose an overall palette and stick with it.⠀

 

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Tuesday Tips #02: Think about your Business - Explain it Well

“Who are you? What are you about? Do you have what I want? Who else uses your products or services? How do I contact you?” These are the questions your customer has, so answer them! 😊⠀

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Here are some guidelines to developing your content:⠀

Use answers to these basic questions to structure the information on your website: ⠀

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* Who are you?⠀

* What do you do?⠀

* Where are you located?⠀

* When are you available to help me?⠀

* How do you help?⠀

* Why should I choose you?⠀

* How do I contact you?⠀

* What’s the next step to doing business with you?⠀

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#tuesdaytips from the 🚀Female Founders Network #femalefoundersleadtheway #yearofthefemalefounder #monicasflores #51waystobuildyourcommunity

Tuesday Tips #01: Prepare Yourself: How much are you Willing to Invest?

Your website is probably the first big investment you'll make into your business.⠀

Our global information age means that your website is not optional. It is expected. Our 24/7 mentality also means that your website will be queried during and outside of your personal working hours. When you clearly label information, you do more than make it easy for a visitor to find an answer to her question, understand your pricing, or sign up for an account with your business. You also establish an automatic advantage because your website works for you, both as an integral part of your business process and as a means of extending your company’s accessibility and reach.⠀

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As you add website functionality and your site becomes more user-friendly and easier to understand, you’ll contact an increasing number of customers; and as you grow your customer base, you’ll automate even more procedures on your website.⠀

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I recommend that you constantly brainstorm ways to increase your website efficiency to provide value to your business and to your customers. Work with a trusted web advisor to enhance functioning, boost your company’s reputation, and improve your business processes.⠀