Tuesday Tips

In some fields, you provide a valuable service when you offer up-to-date information.

A delay of even a month on time-sensitive data may mean a different outcome to someone’s business.

Consider offering white papers as background research to web visitors who may need highly specific information to make an informed decision.

While you need not add proprietary code, trade secrets, or private information, you may add facts, figures, graphs, charts, preliminary studies, or research papers on your field.

Query experts in related fields to provide information that will help your consumer make a better decision.

For example:

a graphic designer may offer a printer’s perspective on styles, paper stock, quantities, color options, and document preparation for printing
  a food website offers professional chef recipes, food styling tips, or restaurant reviews
  a baby products website offers parents’ reviews or parenting articles

When you offer a library of reading material, downloadable samples, or even mini-versions of your full product, your potential customers can evaluate the quality and relevance of your resources to their needs.

Use HTML, PDF, Flash, or other well-known formats to make sure your files display the way you intend.

The content within your website must be your company’s original content, and you must have permission (if needed) to distribute it.

Protect your company by adding

Create a calendar as a go-to reference for relevant events in your field.

Because of information overload and the openness of the Internet, web visitors appreciate when you filter, synthesize, and sort all the available events into a concise “must-attend” list. Such a calendar will help your visitors keep abreast of local or Internet-based events.

Ideas for events: networking events, informational seminars, speaker panels, conventions, book readings, work parties, volunteer opportunities, or other gatherings.

Use a calendar or set of calendars to organize your own work schedule and allow time for at least one networking event per month. For example, if you’ve been invited to speak on a panel, schedule this into your web calendar so web visitors know where they may find you. They might not actually attend, but your visitors will at least know your availability.

If your company offers its own events or you require RSVPs, consider adding an ‘RSVP online’ option to your calendar.

Checklist for what to include in your calendar:

Start date and end date Start time/s and end time/s Title of event Short description of event Contact person for the event Informational website link, if any Prices for members/clients Prices for the general public RSVP online, if available Calendar in grid format or in list format Consistent display for events

A blog is easy to update and keeps you very current. Use your blog to create an informative, useful, and timely net that fishes out information, news, views, and opinions in your field.

Give readers meaningful explanations about your company by using blog posts to share your expertise.

Put yourself in great demand for services, products, and speaking or writing gigs as you post more quality blog items on your field of expertise, guest post on other blogs, promote new products and services, or highlight an interesting new initiative.

HINT: Do NOT post relentless commercial messages to your blog.

They’re not meaningful or engaging at all.

What will you post? Communicate from your own point of view, and make your posts engaging, relevant, or thought-provoking. Your readers don’t need to know the latest details of your personal life (relationships, shopping, pets, children) unless they are relevant to your company. Refrain from an excess of “corporate speak” or highly self-promoting blogging. Consider adding video or music.

Use multiple sources for inspiration, ideas, events, industry trends, and other “blog fodder,” including:

Daily or weekly news in your target area Your business process News that affects your industry or your clients Books, articles or magazines you’re reading Events that you attend, organize, or lead Events from associations or membership groups Initiatives within your company Charitable drives read more...

The more complex and cluttered your website is, the harder time your visitor has when she visits.

Keep it simple.

Take some extra time to review your content from a new visitor’s perspective. Common business website issues for the general public include:

industry-specific jargon that a non-initiate would not understand (if your site is targeted to people who would understand your lexicon, by all means, stick to it; if you’re reaching out to people not familiar with your industry, at least add a glossary page)
  alphabet soup, with many abbreviations or acronyms that only specialists understand (just because you refer to it does not mean your customer understands it)
  cryptic navigation (test your site on people outside of your industry: if they find the navigation confusing, rework so it’s more straightforward)
  too many words (you don’t need to explain your entire procedure when only a few phrases, some well-placed diagrams, or an image will suffice)
  not enough information (your website is part of your sales team, so make it work just like a salesperson. Provide lists of features and benefits, offer internet specials, and add a buy now button.)
  no call to action (if your website doesn’t inform visitors of their next steps, they will not know what to do next. Explain their next step!)
  correct contact information (add your correct contact information to each page so visitors know how to find you read more...

If you haven't visited Craigslist.org, you might want to take a look at this immensely successful community bulletin board service, which is organized around geographical locations and subject areas. The site is clean and easy to understand; it has black text with blue links on a white background, and it hasn't changed since its inception. The enduring quality of Craigslist.org is part of its appeal: you always know what to expect when you visit. The content may change, but the format does not.

Change, when it comes, may be disconcerting to your regular visitors.

If you already have a certain look-and-feel for your site and you want to change it around a little bit, consider retaining some of the major elements, such as your logo, tag line, and color palette.

If you do make a major change to your website design, navigation, logos, or functionality, your regular visitors may be taken aback or, even worse, may not know if they are on the correct site.

PayPal, Amazon, and Yahoo! have undergone design changes over the years, but the overall feel and functionality of these sites remain consistent over time.

For your website, it's expected that you'll constantly make updates.

However, if you're making major changes to the style of your site, find ways to retain the flavor and spirit of your original website over successive iterations.

➡️Announce any website changes in a prominent place like your news section or alert box read more...

When you are encouraging your customers, associates, and friends to contact you, so give them clear instructions on how to do so. Since people like to connect with you by phone, via e-mail, or in person, cover all three preferred methods:

put your phone number on every page, include a link to your e-mail contact form, and post a list of any events, seminars, or panels that you’re attending or your company is sponsoring.

An e-mail contact form on your website does not need to show your actual e-mail address. One tip is to convert the e-mail link into a graphic (to reduce spam) or hide it in language only a real, live human may decode, like this: myname (at) my address (dot) com.

If you have multiple staff members, use a succinct explanation to direct your visitors to the right person to get their questions answered. For example, "for media and press inquiries, please visit our Press Releases page" or "emails at our organization follow the format first name . last initial @ ourwebsite.com, so for example jane.s@ourwebsite.com would reach Jane Smith.

Simple instructions will reduce confusion on your visitor’s part.

You may want to sign up for a “Recaptcha.net” account, which offers your developer a snippet of code to further protect your e-mail address or website contact form submissions. This “captcha” deters automatic spammer programs and encourages a live person to read and type in two separate words to prove they are a real website user read more...

If your e-mail box is free of junk mail, congratulations. 🎉 ⁣

You’re one of the few people whose e-mail addresses didn’t “escape” into the wild world of Internet bulk mailers. 😠 ⁣

If you do receive unwanted e-mail, you know how important it is to offer privacy and confidentiality to your own clients 😃 who entrust you with their e-mail 📩and contact information.⁣

Offer the following pages in a clear posted place: your privacy policy, your terms and conditions of use, and your policies regarding data sharing. We encourage you to display links to these items from every page, typically on a sidebar or on the bottom of the page in the footer area.⁣

Add a link to your 🗝 privacy policy from any contact form or order form where you require customer information. ⁣

⚙️Add a terms and conditions of use page to inform visitors about how to use your site and to protect you from copyright infringement.⁣

Add your shipping, payment, and⁣ return policies for more transparency and for ease of customer accessibility.⁣

There are a number of other ways you may demonstrate your company’s thoughtfulness about website usage. 🔧 ⁣

Consider featuring a “Logos” page where you offer different sizes of your logo to those who want to link to your pages or who need print quality versions of your logo. ⁣ 🤹‍♀️

Offer head shots in various sizes for your company staff. ⁣


It’s a great idea to keep your content up-to-date and freshened up with news about your business.⁣

Checklist for ways to keep your digital platforms fresh: ⁣⁣

Blog posts⁣⁣⁣ Photo gallery⁣⁣ Event calendar⁣⁣ Latest press releases⁣⁣⁣ Latest newsletter⁣⁣⁣ Recent projects or upcoming projects⁣⁣⁣ Job opportunities⁣⁣ Volunteer opportunities⁣⁣ News archive⁣⁣⁣ White papers⁣⁣⁣ Published articles⁣⁣⁣ Member highlights⁣⁣⁣ Customer highlights⁣⁣⁣ Story of the month⁣⁣⁣ Notes from our CEO⁣⁣ Seasonal announcement⁣s⁣⁣ Staff profile⁣s Latest volunteer projects⁣⁣ Newest volunteers⁣⁣ Industry news⁣⁣⁣ Company announcements⁣⁣⁣ Recent awards⁣⁣⁣ Who’s who⁣⁣⁣ Expert analysis⁣⁣⁣ Charitable giving report

As you start to receive feedback or requests through your digital platforms, you’ll begin to hear the same comments or similar questions from multiple visitors. ⁣

In response to these #feedbackloops, consider implementing new features that match your users’ needs.⁣

Examples of inexpensive new features include a FAQs section, a daily photo or quote, and automatic sign-up systems. ⁣More examples:

Your “Frequently-Asked Questions” section gives a confused visitor a good place to start. ⁣
  A quote or photo personalizes your business.⁣
⁣ An estimate calculator gives visitors an opportunity to make rough estimates online. ⁣
⁣ Automatic membership and login sections give your users immediate access to the parts of your platform they require.⁣
⁣ Additional features that may be helpful include forums or bulletin boards with questions and answers from other community members, automatic payment systems to direct users to an electronic download, or a “forms” page with required PDFs.⁣ ⁣

As your business grows, you will automate even more basic procedures so the “flow” your web visitors experience approximates the intake procedure an on-site client receives.⁣

Checklist for business processes online:⁣

✅ Which paper forms may you convert to web- based forms?⁣

✅ Which functions do your customers constantly ask for?⁣

✅ May parts of your customer service

Best practices for multimedia 🌐🆗⁣

Sometimes you may find that elements you *personally* understand may not be comprehensible to others. ⁣

For example: buttons, links, images, arrows, emoji’s, embedded movies, and music may enhance some page visitors —- but might confuse others. 🤷‍♀️ ⁣

Get a sense of who your end users are and design for their needs. ⁣

✅ Keep it simple.⁣

✅ Reduce complexity.⁣

✅ Streamline your e-checkout process as much as possible.⁣

✅ Remove extra elements that detract from your message.⁣

Make it easy for your potential customer to take the next step with you and your business. 📈⁣


We're supporting female founders around the country, in all 50 states and the District of Columbia. For women who are interested in starting, growing, or scaling your business, join us at the 🚀 FemaleFounders.network - ⁣

Together we'll increase the numbers of women-owned companies and brands that are innovating products and services. Let's work on this together.⁣