We caught up with Maseru through the Simbi online bartering platform. As a recent contractor and now full-fledged business provider, she shares some of her background with us.
What made you decide to start the business?
Shekinah Business Solutions is an online company that I started this year 2018. I am a professional female freelancer from Lesotho, Africa. I am a black woman who refused to let her environment and circumstances define her. When I started freelancing, I was located in the deep mountains of the nation and had to travel over an hour to get to a place with electricity to work. I was tired of the situation I was in, tired of accepting that just because I was born in a 3rd world African nation and lived in a rural village with lack of water and electricity I would amount to nothing.
I registered on a freelance platform on the 27th September 2016 and never looked back. I made it against all odds. I achieved top rated status working in a hat. It was never about where I was physically but where I was in my mind. I dreamt it and made it happen. This year I decided to expand beyond freelancing platforms and founded an online services providing company. I have a long way to go but I know I am on the right track.
What is the most rewarding part of what you do?
Being able to assist businesses grow. I am able to offer a variety of services because of the plethora of skills I aquired through working in different sectors across multiple industries. Seeing an entrepreneur who was struggling to get their business off the ground make it because of the impact of our skills and expertise is fulfilling.
Describe what impact you want to make because of your efforts?
In the coming years, I would like to see more and more businesses prosper and succeed because of the impact Shekinah Business Solutions made.
Our aim is to keep business owners laser-focused on the most important aspects of their businesses and work smarter in order to achieve big, allowing them to reach more people and make a bigger impact. This we achieve through a provision of a variety of services including managing schedules, managing projects and operations.
Which part makes you the most proud?
I made it. I may not be where I want but I am not where I used to be. I am proud to be one of the first women from my nation to run an online services providing company. I am proud of the impact the business has in the entrepreneurial space, both locally and internationally.
What are some of the struggles you face?
We have access to the internet; however, it is quite expensive, unlike in the developed nations. It makes running the business a bit expensive, given that the rate per hour we can charge from Africa is very low. Getting more clients and reaching my targets is a bit of a challenge as well.
Who are you seeking to connect with, in your area, or in the greater community?
I would love to connect with mentors, brand managers and business strategists to gain insight from them. I would also like to connect with businesses that would like to partner with us locally and globally.