Tuesday Tips #04: "About You" - Encourage Trust

Tuesday Tips #04

Humans naturally want to know with whom they’re dealing. Are you a robot spammer or are you a live person? Prove it in your “About Us” page, which displays information and pictures about the company’s directors, partners, and staff. ⠀

In today’s information overload society people have so much anonymous interaction that they appreciate any effort to personalize business interactions.⠀

I encourage you to add photos of your key players to your “About Us” page. These help make your company real to your visitors. If you’re a real person, you will have a real picture, a statement, a mini-biography (three paragraphs maximum), and a contact link. Add personal information to the extent that it enhances your credentials or provides insight into your character. People naturally like to know your interests, so if your hobbies or activities are appropriate and personable, feel free to include them.⠀

Potential investors, partners, and clients will appreciate that you are a real person who puts your name and your image on display as a representative of your company. Your “About Us” page connects naturally with the “Contact” page. List out the correct person to contact for a specific function (e.g. “Grace Lee is our VP of business development”, or “for wholesale inquiries, please contact Anita Roberts”).⠀

Checklist for what to include in your “about” page: ⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ Picture of key player (Are you real?)⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ Name and Title listed (Who are you?)⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ Brief biography or statement (What do you do?)⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ Personalized (Why should your customer care?)⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ Phone number, e-mail, or link to contact form⠀

↪️#tuesdaytips from the 🚀Female Founders Network #femalefoundersleadtheway #yearofthefemalefounder #monicasflores #51waystobuildyourcommunity #girlboss #womanowned #femalefoundersnetwork