Before going live with any of your website content, consider if the content is respectful, informative, and engaging enough to deserve display space. Also make sure your text is properly formatted, spell-checked, and grammatically correct. Crop and optimize images so they reduce the impact of load times for your page.
Since your users have just a few minutes to make up their minds about your service, give them adequate information to help them come to a favorable decision. When you make unsubstantiated claims or outlandish promises that no one is able to deliver or when you use any kind of “pushy” or even abusive language, your users will feel irritated, and your site will become off-putting. If you provide ground rules and a checklist of how you work or if you state your values and your mission and provide helpful related information, your users will feel that you’re on their side.
Being respectful of your visitors’ time means sharing, but not shouting. It means understanding their needs and proposing strategic solutions. It means giving them enough information to make an informed decision.
Respect will propel you a long way forward in business: use it or lose it.
Checklist for a web visitor’s ease of use:
⠀⠀⠀⠀+ Formatted text?
⠀⠀⠀⠀+ Spell-checked content?
⠀⠀⠀⠀+ Punctuation used well?
⠀⠀⠀⠀+ Rework excessively promotional language?
⠀⠀⠀⠀+ Provide resources/evidence to help with decision-making?
⠀⠀⠀⠀+ Call to action on every page?
⠀⠀⠀⠀+ Are you respectful? Are you sure?
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