As you start to receive feedback or requests through your digital platforms, you’ll begin to hear the same comments or similar questions from multiple visitors.
In response to these #feedbackloops, consider implementing new features that match your users’ needs.
Examples of inexpensive new features include a FAQs section, a daily photo or quote, and automatic sign-up systems. More examples:
- Your “Frequently-Asked Questions” section gives a confused visitor a good place to start.
- A quote or photo personalizes your business.
- An estimate calculator gives visitors an opportunity to make rough estimates online.
- Automatic membership and login sections give your users immediate access to the parts of your platform they require.
- Additional features that may be helpful include forums or bulletin boards with questions and answers from other community members, automatic payment systems to direct users to an electronic download, or a “forms” page with required PDFs.
As your business grows, you will automate even more basic procedures so the “flow” your web visitors experience approximates the intake procedure an on-site client receives.
Checklist for business processes online:
✅ Which paper forms may you convert to web- based forms?
✅ Which functions do your customers constantly ask for?
✅ May parts of your customer service be automated on the web?
✅ Do you offer online payments?
✅ Can a customer change an address online, or do holds or cancellations online?
✅ Forgotten passwords may be resent?
✅ Forms may be downloaded in PDF format?
✅ Registrations or applications available online?
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