If you have a product or service that benefits from a “show-and-tell” approach, consider creating a demonstration section on your homepage, or create a series of video posts explaining different aspects of your business. Human beings respond very well to moving images, especially videos with people, animals, or babies, sound effects, or three- dimensional objects.
If your product or service demands a more in- depth review that would benefit from the highly visual nature of film, tell your story using your image and voice. Some samples to think about include: hosting a job site or office walk-through, demonstrating your process in a step-by-step manner, including testimonials from other customers, animating an item and rotating it in multiple dimension, or doing video introductions to key people on your staff.
Videos do not need to be complex. A 15-second, 30-second, or one minute introduction to your company may suffice. Place demonstration videos or company-focused videos on your website, with credits and links, as needed. You may host your videos on your site in a variety of formats. Also consider publishing your videos to services like YouTube, Google, Yahoo!, Vimeo, or Facebook for added exposure.
A useful addition to your team will be a digital videographer, digital storyteller, film or production crew, or someone who may compile your still images, text, and/or music into a final video that helps sell your work. Find referrals through your local community college, your network, or through other reputable sources.
Checklist for delivering video on your website:
- Quick load time for your video
- Pictures of you, your staff, your work site, or your products within the video
- Music, voice, or sound effects as desired
- Call to action: your contact information embedded in the video
- Contact information is updated and correct
- Provide alternate methods of delivery for viewers without the appropriate software
- Keep it short and sweet
- Break larger videos into smaller “chunks”
- Provide trailers, quick demonstrations, or product highlights
- If needed, offer a link from a “teaser” version to a longer version
- Add captioning or text equivalents to your videos as desired
- Publish videos through multiple channels, starting with your website and moving to social networking sites or industry sites
- Videos may be hosted on your own site or on YouTube, Google, Yahoo! Video, or any video- sharing site
- Check for appropriate tags and descriptions on your videos
- Check that your video is appropriate and relevant to other types of videos hosted on a shared service
- If e-mailing, always share a link to the video on a web page: do NOT embed a large video file into your outgoing e-mail
- Add a link to your new video in your e- newsletter, your e-mail signature, or in your “what’s new” section