Articles

The more complex and cluttered your website is, the harder time your visitor has when she visits.

Keep it simple.

Take some extra time to review your content from a new visitor’s perspective. Common business website issues for the general public include:

industry-specific jargon that a non-initiate would not understand (if your site is targeted to people who would understand your lexicon, by all means, stick to it; if you’re reaching out to people not familiar with your… read more



If you haven't visited Craigslist.org, you might want to take a look at this immensely successful community bulletin board service, which is organized around geographical locations and subject areas. The site is clean and easy to understand; it has black text with blue links on a white background, and it hasn't changed since its inception. The enduring quality of Craigslist.org is part of its appeal: you always know what to expect when you visit. The content may change, but the format does… read more




When you are encouraging your customers, associates, and friends to contact you, so give them clear instructions on how to do so. Since people like to connect with you by phone, via e-mail, or in person, cover all three preferred methods:

put your phone number on every page, include a link to your e-mail contact form, and post a list of any events, seminars, or panels that you’re attending or your company is sponsoring.

An e-mail contact form on your website does not need to show… read more




If your e-mail box is free of junk mail, congratulations. 🎉 ⁣

You’re one of the few people whose e-mail addresses didn’t “escape” into the wild world of Internet bulk mailers. 😠 ⁣

If you do receive unwanted e-mail, you know how important it is to offer privacy and confidentiality to your own clients 😃 who entrust you with their e-mail 📩and contact information.⁣

Offer the following pages in a clear posted place: your privacy policy, your terms and… read more




It’s a great idea to keep your content up-to-date and freshened up with news about your business.⁣


Checklist for ways to keep your digital platforms fresh: ⁣⁣

Blog posts⁣⁣⁣ Photo gallery⁣⁣ Event calendar⁣⁣ Latest press releases⁣⁣⁣ Latest newsletter⁣⁣⁣ Recent projects or upcoming projects⁣⁣⁣ Job opportunities⁣⁣ Volunteer opportunities⁣⁣ News archive⁣⁣⁣ White papers⁣⁣⁣ Published articles⁣⁣⁣ Member highlights⁣⁣⁣ Customer highlights⁣⁣⁣ Story of the month… read more



As you start to receive feedback or requests through your digital platforms, you’ll begin to hear the same comments or similar questions from multiple visitors. ⁣

In response to these #feedbackloops, consider implementing new features that match your users’ needs.⁣

Examples of inexpensive new features include a FAQs section, a daily photo or quote, and automatic sign-up systems. ⁣More examples:

Your “Frequently-Asked Questions” section gives a… read more



Best practices for multimedia 🌐🆗⁣

Sometimes you may find that elements you *personally* understand may not be comprehensible to others. ⁣


For example: buttons, links, images, arrows, emoji’s, embedded movies, and music may enhance some page visitors —- but might confuse others. 🤷‍♀️ ⁣


Get a sense of who your end users are and design for their needs. ⁣


✅ Keep it simple.⁣


✅ Reduce complexity… read more




Before going live with any of your website content, consider if the content is respectful, informative, and engaging enough to deserve display space. Also make sure your text is properly formatted, spell-checked, and grammatically correct. Crop and optimize images so they reduce the impact of load times for your page.

Since your users have just a few minutes to make up their minds about your service, give them adequate information to help them come to a favorable decision. When you… read more




Humans naturally want to know with whom they’re dealing. Are you a robot spammer or are you a live person? Prove it in your “About Us” page, which displays information and pictures about the company’s directors, partners, and staff. ⠀

In today’s information overload society people have so much anonymous interaction that they appreciate any effort to personalize business interactions.⠀

I encourage you to add photos of your key players to your “About Us”… read more




The look and feel of your site conveys important clues to your users about your industry, your company’s standards, and your organization’s quality. Certain designs trigger certain reactions and expectations in your visitors. Pay particular attention to color, layout, font style, and user interface. 🎨⁣⠀

As you go through the design process, consider your message & your target client. Other websites in your field may yield clues, so do a search for your competitors or partners.… read more




“Who are you? What are you about? Do you have what I want? Who else uses your products or services? How do I contact you?” These are the questions your customer has, so answer them! 😊⠀

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Here are some guidelines to developing your content:⠀

Use answers to these basic questions to structure the information on your website: ⠀

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Your website is probably the first big investment you'll make into your business.⠀

Our global information age means that your website is not optional. It is expected. Our 24/7 mentality also means that your website will be queried during and outside of your personal working hours. When you clearly label information, you do more than make it easy for a visitor to find an answer to her question, understand your pricing, or sign up for an account with your business. You also… read more




Hep Audrey is a British jewellery lifestyle brand selling affordable fashion jewellery. We pride ourselves in our original, fresh and elegant designs. Our collections range from the classic to the quirky. Currently, we sell necklaces, pendants and earrings. We are set to launch bracelets shortly. We also take bespoke orders. There is something for everyone and something for every occasion in our product assortment. Come explore our products @ www.hepaudrey.com! We ship globally and accept… read more




Hi! I'm Anna. The illustrator and owner behind Anna Grunduls Design. What is it that I do? It all starts with adult coloring pages. I illustrate them with very intricate details and than use the artworks to create fun stationery. My paper goods are very unique in the way that everything can be colored in! Posters, stickers, cards, even adhesive tapes!

What made you decide to start the business?
I was commissioned by an Australian publisher to illustrate an adult coloring… read more




As the founder and CEO of Bracelet Crews, Akrashie Naa Borley makes a positive difference for herself and others through creating heartfelt, beautifully hand crafted pieces that support the needs, goals, and desires of women. With a focus on individual empowerment, the simple beauty of working alongside other women and supporting other women's dreams, and a desire to create heartfelt connection with the power inside each of us, she has boldly stepped forward into the jewelry market… read more




A Successful Woman is a web community focused on supporting women in their journey to becoming more successful.
The mission of A Successful Woman is to provide a safe and supportive space for women of vision and action to gather and learn how to make a positive difference in the world - together.

On this site, we will offer you and your business specific guidance and tools on how to increase your reach, market effectively, master technology, and reach profitability.

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We caught up with Maseru through the Simbi online bartering platform. As a recent contractor and now full-fledged business provider, she shares some of her background with us.

 

What made you decide to start the business? 

Shekinah Business Solutions is an online company that I started this year 2018. I am a professional female freelancer from Lesotho, Africa. I am a black woman who refused to let her environment and circumstances define her. When I started… read more




My favorite time of day has become the blue hour. That time before dawn when in the distance you can see blue. A friend recently posted on Facebook about it — I had no idea that it had a name, but I love it! I LOVE SILENCE. I love silence a lot more than I should probably admit. With three kids in their tween & teens, I really appreciate that I wake up early without help and ENJOY being productive before anyone else is even up. I… read more




When I confirmed a sit-down interview date with Angela Lee last year, I didn’t realize quite how much of a headliner she was.

Looking for names of women under 40 who have successfully started their own companies, I found her in Entrepreneur Magazine, in the article “Six Innovative Women to Watch in 2015.”

When we set the interview date, I (wisely) decided to do some research, and found that Angela is not only the founder of 37 Angels, the investment community and… read more




This is a man’s world, and Kit Hickey, is trying to change that mantra, one dress suit at a time.

“We invent apparel,” she tells me, as we start our casual phone conversation about her company, Ministry of Supply, which she started three years ago.

Ministry of Supply is the Boston-based company that Kit and co-founders Aman Advani and Gihan Amarasiriwardena started while they were MBA students at MIT. They use the same technology… read more




It has been 11 months of being a single founder of a startup. As I have spent several months, I learned about time management on how to do things when not everything is moving in a speed that I wanted. I have to be mindful on what I am doing. Here are a few learnings that I want to share.

Meta management of time

The money and time is one of the most valuable pieces in one’s life and this is more true for startup. Especially managing time is more challenging than others because of… read more




Did you know that increasing female leadership in British business was a priority on the government level? That wasn’t merely words.

The former Prime Minister’s David Cameron administration called for an end to all-male boards of directors anywhere on the FTSE350 and set the goal of reaching 33% female representation on corporate boards by 2020.

Lord Davies, Parliamentary at the… read more




very month my clients at Big Door invite trending startups to show off their products to potential users, marketers, entrepreneurs, creators, and like minded individuals in an effort to gain user feedback (through Product Hunt). November’s meetup is even more significant since partnering with BRAID to feature female founded companies.

In witnessing the recent national divide, we are now being called “to build that better, stronger, fairer… read more




For the past few months, our team has been visiting customers face-to-face, including a 33-year-old woman living in the slums of Chennai, India.

We’ve visited her every day in temperatures easily soaring above 100 degrees. (The locals call this peak summer season ‘agni natchathiram,’ the season of fire.) We’ve visited her in the pouring rain, when the alleys in front of her home have begun to flood. And we’ve… read more




Today is the first of a four-part series on why we believe that investments in women’s health should be more inclusive.

Nagavalli, our customer, works as a domestic helper at 9 homes every day. During her only window of free time, she cleans the house, spends time with her children and cooks them dinner. Her conviction that her two sons and daughter, aged 14, 10 and 8, can lead better lives than her overrides the hopelessness that she could easily succumb to.

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