Sharing stories of learning, launching, and growing our companies... submitted by Female Founders.
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Sharing stories of learning, launching, and growing our companies... submitted by Female Founders.
Join as a member to access these and all other resources.
If you have a product or service that benefits from a “show-and-tell” approach, consider creating a demonstration section on your homepage, or create a series of video posts explaining different aspects of your business. Human beings respond very well to moving images, especially videos with people, animals, or babies, sound effects, or three- dimensional objects.
If your product or service demands a more in- depth review that would benefit from the highly visual nature of film, tell your story using your image and voice. Some samples to think about include: hosting a job site or office walk-through, demonstrating your process in a step-by-step manner, including testimonials from other customers, animating an item and rotating… read more
Why bother with social networking? With the incredible amounts of visual and audio information out there, you have little time to make an impact. Many of us receive thousands of advertising messages a day. So, in response, some resort to personal recommendations from friends, family, and associates. If referrals are the lifeblood of any organization, and reputation-based word of mouth is one of the most trusted and highest-converting methods of making a sale, then your ability to get your message out to “people who make a difference” will enhance your net profit, guaranteed.
The curve of information is steadily and quickly moving towards social networking sites such as YouTube, Facebook, and Wikipedia. User-generated content,… read more
Many smart women know how to succeed academically or do a great job in the office, but how many realize that most of their professional lives are determined by "who they know?"
Who do you know?
Who do you work with?
Is “who will help us?” your first question when you tackle a new project or initiative?
The "who" question, probably the most important question, will be the first to pop into your mind when you need to find contacts that help you with your current task at hand.
For example, if a catering company commits to landing five new clients, all in the $15k - $20k range per event, which questions might they ask?
The question of WHY?
Probably not a great starting… read more
Search engine listings typically count the number of incoming and outgoing links from your pages. When your page has hundreds or thousands of incoming links, search engines add a level of “authority” to your web page: this level increases your page ranking in search results.
Exchange links with other high-quality websites to promote your company. When you exchange a link with another website owner, check the accuracy of the link and spell-check the descriptive text. Refrain from posting on “splogs” (fake blogs) or on sites that primarily consist of unrelated links or paid links. These do not assist your page ranking.
When you consider linking with another site, think quality over quantity. A well-placed link from… read more
You'll learn how to effectively increase your net profits, build a base of loyal fans, and improve your triple bottom line after implementing these tips and tools for your website. "Everyone has a level playing field on the Web," says Flores, a programmer since age 9. She's collected nine years of research as a web consultant into this easy-to-use, practical resource. She focuses on business-building tools and their immediate application on your website to increase your online sales. Sharing is the key to success, and Flores' down-to-earth suggestions give women in business a competitive edge through smart, spirited internet marketing. Learn how to share knowledge, build resources, target clients, increase usability, and measure your… read more
When people trust you, you are one step ahead of any other vendor they have in mind. Trust forms the basis of many relationships, and the mutually beneficial relationship that customers and providers share depends on trust.
I recommend you take some time during your business planning process every year to develop an “Ideal Client Template” of your desired customers. When you do this, you make it easier and faster to identify and “sort” the people you’ll potentially serve.Is your lead an ideal client or would they be better served somewhere else? Who is your client? What types of issues do they deal with on a daily basis? How do they feel? How will you assist them? Where do they live and work? What’s their typical… read more
In all things entrepreneurship, there is a focus on solving problems. In most instances, this comes with changes to existing systems or products that “outrank” the past.
Angel Guard Fashion has taken the concept of entrepreneurship and focused on solving a major global issue - the epidemic of violence.
Angel Guard Fashion began development in 2016 and has just launched their first line of fashion - self-defense products.
Over 2 years ago, there were a number of incidents that I saw in the community, especially while traveling, in which attacks would occur and literally destroy the lives of the family members for years. What was even more disheartening was there was… read more
Subject matter changes quickly as knowledge grows in a particular field. Today’s information worker processes hundreds of pieces of information in a month from newspapers, radio, television, and internet usage. As a result of the ever-expanding knowledge base in the world, your reputation as someone “in the know” helps your customers and clients trust your judgement.
Act as a clearinghouse of select information by incorporating the following into your industry:Articles in the news that directly impact your clients Editorials on trends in your industry Tools such as software or physical objects being released in your field Upcoming or expected government regulation in your field Policy changes that impact your company… read more
Your digital properties are your home on the web where you will continuously act as hostess to numerous visitors, interested parties, and passers-by who visit you online. Consider ways in which you may extend hospitality to other people in your field of interest by knowing how to be a good guest, too!
My biggest recommendation for networking is, in the words of Dante, from a little spark may burst a mighty flame. Participate, help, and find ways to provide value to the people with whom you work online. All of us working together truly make a larger difference.
For example,If a well-known influencer invites you to provide a guest post for her, add a link to this fact on your own website, and invite your own… read more
Humor, if used judiciously, goes a long way towards entertaining your visitors and letting them know more about you and your company’s sense of fun, humor, playfulness, or creativity.
If your site does not benefit from humor, then please disregard this tip!
But if your site does allow an opportunity for you to provide a respite for today’s busy, left-brain-focused worker, take it. There’s a reason newspaper readers open up the Sunday Funnies section first and magazine readers go to the back page to see the silly picture or the comical illustration.
Some ideas for a humorous section to add to your website include: “Humor at Work,” “Funny Stories from the Field,” “Joke of the Week,” “Picture of the Month,” or “… read more
The Untamed Priestess is my way to help millennial women break free from societal pressures - to help them become untamed, undomesticated. Basically, I help women build the confidence to live the life THEY want, versus what they currently believe is expected of them.
The most rewarding part is when I see a client's "click." This is when the thoughts suddenly shift, the lightbulb goes off. Her shoulders usually straighten out, her chin lifts. It's a magical moment and I'm so thankful that I get to have that sort of impact on women today.
I would say the hardest part, the biggest struggle, is when I see a woman who is *right there,* and then an old fear kicks in and we retreat back into the woman she thinks she needs to be,… read more
One of the easiest ways to promote your business is to add your name, title, contact information, and a tag line to your outgoing e-mail.
Add your phone number, e-mail address, and postal mail address, as desired. Consider adding additional links to your LinkedIn profile, and also consider adding a blog page, Facebook page, Instagram, Twitter, or other social networking tool that matches your business model.
When contact information is added to your signature, correspondents may easily connect with you. Potential customers can connect with you if they’ve seen your e-mail on a listserv or your message was forwarded from a friend. What’s more, a tag line, motto, or additional keywords give e-mail correspondents… read more
Online forums function like community information centers: people post and respond on topics of interest. For some forums a user must register and wait for approval before posting; for others, users may post anonymously. Certain members of an online forum may be assigned as “moderators” with the privilege of banning or deleting users or postings that don’t fit the forum’s guidelines for activity.
The great thing about forums is that they will typically allow you to visit as a “lurker,” simply reading but not responding, until you work up enough courage or interest to share your viewpoint by commenting or starting a new “thread” of discussion.
When you become involved in a forum that truly interests you, you’ll discover… read more
When we focus on building up our business, we sometimes get bogged down in the operations, the constant challenges, and the problems. However, when we take a step back and look at the big picture, we realize that any business is all about its customers. With no customers, there are no sales; and with no sales, there’s zip, zero, zilch, nada, nothing.
When you embrace this fundamental aspect of building your company, you realize that providing “customer love” must be your most important focus, both in your website and in your person-to-person interactions.
Offer resources galore for both your existing clients and visitors. Your thoughtfulness shows that you appreciate and support your customers. Casual visitors will turn… read more
The professional networking service, LinkedIn.com, continues to grow in usability and value, consider using this tool to provide your knowledge and insight into current trends in specific industries.
For example, recruiters post their tips on how to find qualified applicants; people with heavy involvement in new technologies answer specific, obscure, or technical questions; and people recommend services with which they have experience. It’s a continuous source of up-to-date information with more of a "work-related" feel.
If you’re an answer provider or you have some knowledge in a particular field, share your knowledge by answering other people’s questions. You might do this on LinkedIn or on a different service like a… read more
Most people prefer to spend time with their family and friends, pursue important activities, or get real work done instead of dealing with junk e- mail. What constitutes junk e-mail? Junk mail consists of any of the following:e-mail for which the recipient did not sign up e-mail from which the recipient cannot unsubscribe e-mail without a link to the original site sending it
If you dislike junk mail as much as I do (and if you receive as much as I do in a typical day, you definitely dislike it), you’ll take extra precautions to insure that all your e-mail communications find a happy response upon their delivery.
E-mail communications form a large part of normal interactions with a company, so it’s best to start… read more
If you're a woman in STEM, you have many opportunities available to you to connect with other women founders.
Here are some resources:
Women Techmakers (from Google): https://www.womentechmakers.com/membership
AnitaB.org Community: https://community.anitab.org/
Women in Product Slack group: http://womeninproduct.slack.com
Women Who Code: https://www.womenwhocode.com/
Female Founders Community: https://www.facebook.com/groups/FemaleFoundersCommunity/
GIST Network: http://www.gistnetwork.org
Additional Resources for Women in STEM from the White House:
Tech Women, U.S. Department of State: http://www.techwomen.org/
Women & Girls in STEM… read more
Founder Monica S. Flores discusses the importance of digital in nonprofit marketing, coordinating website redesigns, updating old processes, change management, why representation matters, and Vin Diesel.Listen to WDG's other nonprofit StrategyBytes episodes on the FEEDBACK feed, and check out wdg.co/nonprofits for more information.
Polls and quizzes add levity and a bit of entertainment to the typically tedious task of searching for a vendor online. Your quiz may be a way for visitors to “see how much they know” about your industry, with two to five questions that you’d like to ask. Your poll provides a way for you to gauge a response to your own questions. For example, for a site focused on product software, you might provide a poll asking what version users are currently using.
Make sure your quiz, poll, or questionnaire adds value to your site. If it’s relevant, sheds more light on your service, provides quick information to other visitors, or gives you information about who is visiting, use it.
Make sure your quiz or poll does not require… read more
CMS Website Services is an innovative, Raleigh-based Web Design & Development Company specializing in Software Development, IT Infrastructure Development & Management, UI and Front-End Development, Digital Marketing, Technology Awareness Programs, Automation Software Development, Blockchain Technology development, and Mobile App Development.
Since our inception in 2006, we have successfully helped businesses innovate and grow by strengthening their ideas with our IT service in Raleigh. While we are apt at various technologies, we are a pro at Drupal. Our portfolio consists of more than 1,000 successfully completed Drupal projects for a diverse clientele, including: universities, established businesses, start-ups,… read more
A Shift In Perspective By Liz Roncevic Founder and President, Bizmap LLC
Some of my greatest career challenges have been the biggest blessings in my life. When I look ahead at the years to come, I truly believe that anything is possible. If I were to take one thing away from former years, it would be just that. And it would also be the importance of that small piece of advice; that when life gives you lemons, make lemonade.
For a good portion of my 20’s and 30’s, I really struggled with finding my professional purpose. I think I also struggled a lot with myself and my personal challenges. Professionally, I always felt my job choices were not properly aligned with my long-term goals. Like most people, I was striving for a… read more
Whether you consider yourself an expert or not, if you’re in business, you’re providing deep knowledge and skills in a particular content area. This knowledge qualifies you as an expert!
When you share your expertise, you provide a genuine resource to both current and potential customers.
An easy way to share is to offer a column or regularly updated section comprising frequently asked questions and your answers, tools, or recommendations.
For example, a column entitled, “Ask the Interior Decorator” may contain a section with design tips for challenging spaces. “Ask the Painter” may offer recommendations on colors, paint brands, or tools. “Ask the Financial Expert” may display your particular expertise on stock… read more
If your work requires an estimate that you give to a client in order to proceed, consider offering a quote generator or an online calculator.
For example, in the website development business, an easy rule of thumb is to estimate the cost based on the complexity of the design, the number of pages, and the functional modules desired. Fixed costs include the domain and hosting. In this case, an estimate calculator will help a potential customer determine the cost of her proposed website. The customer can also change variables to see how different choices impact the final estimate for her project.
Financial services companies, mortgage firms, banks, and any company that deals with figures may offer online calculators to help… read more
In some fields, you provide a valuable service when you offer up-to-date information.
A delay of even a month on time-sensitive data may mean a different outcome to someone’s business.
Consider offering white papers as background research to web visitors who may need highly specific information to make an informed decision.
While you need not add proprietary code, trade secrets, or private information, you may add facts, figures, graphs, charts, preliminary studies, or research papers on your field.
Query experts in related fields to provide information that will help your consumer make a better decision.
For example:a graphic designer may offer a printer’s perspective on styles, paper… read more
Create a calendar as a go-to reference for relevant events in your field.
Because of information overload and the openness of the Internet, web visitors appreciate when you filter, synthesize, and sort all the available events into a concise “must-attend” list. Such a calendar will help your visitors keep abreast of local or Internet-based events.
Ideas for events: networking events, informational seminars, speaker panels, conventions, book readings, work parties, volunteer opportunities, or other gatherings.
Use a calendar or set of calendars to organize your own work schedule and allow time for at least one networking event per month. For example, if you’ve been invited to speak on a panel, schedule this into… read more