Tuesday Tips

The more complex and cluttered your website is, the harder time your visitor has when she visits.

Keep it simple.

Take some extra time to review your content from a new visitor’s perspective. Common business website issues for the general public include:

industry-specific jargon that a non-initiate would not understand (if your site is targeted to people who would understand your lexicon, by all means, stick to it; if you’re reaching out to people not familiar with your industry, at least add a glossary page)
  alphabet soup, with many abbreviations or acronyms that only specialists understand (just because you refer to it does not mean your customer understands it)
  cryptic navigation (test your site on people outside of your industry: if they find the navigation confusing, rework so it’s more straightforward)
  too many words (you don’t need to explain your entire procedure when only a few phrases, some well-placed diagrams, or an image will suffice)
  not enough information (your website is part of your sales team, so make it work just like a salesperson. Provide lists of features and benefits, offer internet specials, and add a buy now button.)
  no call to action (if your website doesn’t inform visitors of their next steps, they will not know what to do next. Explain their next step!)
  correct contact information (add your correct contact information to each page so visitors know how to find you read more...

If you haven't visited Craigslist.org, you might want to take a look at this immensely successful community bulletin board service, which is organized around geographical locations and subject areas. The site is clean and easy to understand; it has black text with blue links on a white background, and it hasn't changed since its inception. The enduring quality of Craigslist.org is part of its appeal: you always know what to expect when you visit. The content may change, but the format does not.

Change, when it comes, may be disconcerting to your regular visitors.

If you already have a certain look-and-feel for your site and you want to change it around a little bit, consider retaining some of the major elements, such as your logo, tag line, and color palette.

If you do make a major change to your website design, navigation, logos, or functionality, your regular visitors may be taken aback or, even worse, may not know if they are on the correct site.

PayPal, Amazon, and Yahoo! have undergone design changes over the years, but the overall feel and functionality of these sites remain consistent over time.

For your website, it's expected that you'll constantly make updates.

However, if you're making major changes to the style of your site, find ways to retain the flavor and spirit of your original website over successive iterations.

➡️Announce any website changes in a prominent place like your news section or alert box read more...

When you are encouraging your customers, associates, and friends to contact you, so give them clear instructions on how to do so. Since people like to connect with you by phone, via e-mail, or in person, cover all three preferred methods:

put your phone number on every page, include a link to your e-mail contact form, and post a list of any events, seminars, or panels that you’re attending or your company is sponsoring.

An e-mail contact form on your website does not need to show your actual e-mail address. One tip is to convert the e-mail link into a graphic (to reduce spam) or hide it in language only a real, live human may decode, like this: myname (at) my address (dot) com.

If you have multiple staff members, use a succinct explanation to direct your visitors to the right person to get their questions answered. For example, "for media and press inquiries, please visit our Press Releases page" or "emails at our organization follow the format first name . last initial @ ourwebsite.com, so for example jane.s@ourwebsite.com would reach Jane Smith.

Simple instructions will reduce confusion on your visitor’s part.

You may want to sign up for a “Recaptcha.net” account, which offers your developer a snippet of code to further protect your e-mail address or website contact form submissions. This “captcha” deters automatic spammer programs and encourages a live person to read and type in two separate words to prove they are a real website user read more...

If your e-mail box is free of junk mail, congratulations. 🎉 ⁣

You’re one of the few people whose e-mail addresses didn’t “escape” into the wild world of Internet bulk mailers. 😠 ⁣

If you do receive unwanted e-mail, you know how important it is to offer privacy and confidentiality to your own clients 😃 who entrust you with their e-mail 📩and contact information.⁣

Offer the following pages in a clear posted place: your privacy policy, your terms and conditions of use, and your policies regarding data sharing. We encourage you to display links to these items from every page, typically on a sidebar or on the bottom of the page in the footer area.⁣

Add a link to your 🗝 privacy policy from any contact form or order form where you require customer information. ⁣

⚙️Add a terms and conditions of use page to inform visitors about how to use your site and to protect you from copyright infringement.⁣

Add your shipping, payment, and⁣ return policies for more transparency and for ease of customer accessibility.⁣

There are a number of other ways you may demonstrate your company’s thoughtfulness about website usage. 🔧 ⁣

Consider featuring a “Logos” page where you offer different sizes of your logo to those who want to link to your pages or who need print quality versions of your logo. ⁣ 🤹‍♀️

Offer head shots in various sizes for your company staff. ⁣


It’s a great idea to keep your content up-to-date and freshened up with news about your business.⁣

Checklist for ways to keep your digital platforms fresh: ⁣⁣

Blog posts⁣⁣⁣ Photo gallery⁣⁣ Event calendar⁣⁣ Latest press releases⁣⁣⁣ Latest newsletter⁣⁣⁣ Recent projects or upcoming projects⁣⁣⁣ Job opportunities⁣⁣ Volunteer opportunities⁣⁣ News archive⁣⁣⁣ White papers⁣⁣⁣ Published articles⁣⁣⁣ Member highlights⁣⁣⁣ Customer highlights⁣⁣⁣ Story of the month⁣⁣⁣ Notes from our CEO⁣⁣ Seasonal announcement⁣s⁣⁣ Staff profile⁣s Latest volunteer projects⁣⁣ Newest volunteers⁣⁣ Industry news⁣⁣⁣ Company announcements⁣⁣⁣ Recent awards⁣⁣⁣ Who’s who⁣⁣⁣ Expert analysis⁣⁣⁣ Charitable giving report

As you start to receive feedback or requests through your digital platforms, you’ll begin to hear the same comments or similar questions from multiple visitors. ⁣

In response to these #feedbackloops, consider implementing new features that match your users’ needs.⁣

Examples of inexpensive new features include a FAQs section, a daily photo or quote, and automatic sign-up systems. ⁣More examples:

Your “Frequently-Asked Questions” section gives a confused visitor a good place to start. ⁣
  A quote or photo personalizes your business.⁣
⁣ An estimate calculator gives visitors an opportunity to make rough estimates online. ⁣
⁣ Automatic membership and login sections give your users immediate access to the parts of your platform they require.⁣
⁣ Additional features that may be helpful include forums or bulletin boards with questions and answers from other community members, automatic payment systems to direct users to an electronic download, or a “forms” page with required PDFs.⁣ ⁣

As your business grows, you will automate even more basic procedures so the “flow” your web visitors experience approximates the intake procedure an on-site client receives.⁣

Checklist for business processes online:⁣

✅ Which paper forms may you convert to web- based forms?⁣

✅ Which functions do your customers constantly ask for?⁣

✅ May parts of your customer service

Best practices for multimedia 🌐🆗⁣

Sometimes you may find that elements you *personally* understand may not be comprehensible to others. ⁣

For example: buttons, links, images, arrows, emoji’s, embedded movies, and music may enhance some page visitors —- but might confuse others. 🤷‍♀️ ⁣

Get a sense of who your end users are and design for their needs. ⁣

✅ Keep it simple.⁣

✅ Reduce complexity.⁣

✅ Streamline your e-checkout process as much as possible.⁣

✅ Remove extra elements that detract from your message.⁣

Make it easy for your potential customer to take the next step with you and your business. 📈⁣


We're supporting female founders around the country, in all 50 states and the District of Columbia. For women who are interested in starting, growing, or scaling your business, join us at the 🚀 FemaleFounders.network - ⁣

Together we'll increase the numbers of women-owned companies and brands that are innovating products and services. Let's work on this together.⁣

Before going live with any of your website content, consider if the content is respectful, informative, and engaging enough to deserve display space. Also make sure your text is properly formatted, spell-checked, and grammatically correct. Crop and optimize images so they reduce the impact of load times for your page.

Since your users have just a few minutes to make up their minds about your service, give them adequate information to help them come to a favorable decision. When you make unsubstantiated claims or outlandish promises that no one is able to deliver or when you use any kind of “pushy” or even abusive language, your users will feel irritated, and your site will become off-putting. If you provide ground rules and a checklist of how you work or if you state your values and your mission and provide helpful related information, your users will feel that you’re on their side. 

Being respectful of your visitors’ time means sharing, but not shouting. It means understanding their needs and proposing strategic solutions. It means giving them enough information to make an informed decision.

Respect will propel you a long way forward in business: use it or lose it.

Checklist for a web visitor’s ease of use:
⠀⠀⠀⠀+ Formatted text?
⠀⠀⠀⠀+ Spell-checked content?
⠀⠀⠀⠀+ Punctuation used well?
⠀⠀⠀⠀+ Rework excessively promotional language?
⠀⠀⠀⠀+ Provide resources/evidence to help with decision-making?

Humans naturally want to know with whom they’re dealing. Are you a robot spammer or are you a live person? Prove it in your “About Us” page, which displays information and pictures about the company’s directors, partners, and staff. ⠀

In today’s information overload society people have so much anonymous interaction that they appreciate any effort to personalize business interactions.⠀

I encourage you to add photos of your key players to your “About Us” page. These help make your company real to your visitors. If you’re a real person, you will have a real picture, a statement, a mini-biography (three paragraphs maximum), and a contact link. Add personal information to the extent that it enhances your credentials or provides insight into your character. People naturally like to know your interests, so if your hobbies or activities are appropriate and personable, feel free to include them.⠀

Potential investors, partners, and clients will appreciate that you are a real person who puts your name and your image on display as a representative of your company. Your “About Us” page connects naturally with the “Contact” page. List out the correct person to contact for a specific function (e.g. “Grace Lee is our VP of business development”, or “for wholesale inquiries, please contact Anita Roberts”).⠀

Checklist for what to include in your “about” page: ⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ Picture of key player (Are you real

The look and feel of your site conveys important clues to your users about your industry, your company’s standards, and your organization’s quality. Certain designs trigger certain reactions and expectations in your visitors. Pay particular attention to color, layout, font style, and user interface. 🎨⁣⠀

As you go through the design process, consider your message & your target client. Other websites in your field may yield clues, so do a search for your competitors or partners. Sometimes stereotypes do play a role. Sites targeting women are typically pink 💗or other pastel colors and have rounded shapes and edges, while sites targeting men are deeper colors with more angular edges.⁣⠀

Add pictures of people if yours is a service-related business. ⠀

 ➡️Never go with a design that you don’t like; your site represents you and your company, so make sure your design fits your overall brand.⠀

Color is a major indicator of the overall function of a site. There is a reason why most financial sites are white and blue; similarly, food-related sites are shades of green, brown, and red, and gaming sites are in black or dark green with white script. Choose an overall palette and stick with it.⠀



We always recommend that you use sans-serif fonts for your text, and we recommend that you minimize the types of fonts and the variations in font-size that display on any web page. Use color, bolds, or italics to specify read more...