Subject matter changes quickly as knowledge grows in a particular field. Today’s information worker processes hundreds of pieces of information in a month from newspapers, radio, television, and internet usage. As a result of the ever-expanding knowledge base in the world, your reputation as someone “in the know” helps your customers and clients trust your judgement.
Act as a clearinghouse of select information by incorporating the following into your industry:Articles in the news that directly impact your clients Editorials on trends in your industry Tools such as software or physical objects being released in your field Upcoming or expected government regulation in your field Policy changes that impact your company International trends or agreements that impact clients Emerging trends that your customers may not know Scenarios or potential situations that your customers should be aware of
As you add up-to-date information on your industry, others will view your site as a trusted information source. Arrange your site in a way that highlights your abilities to share multiple pieces of information that affect your clients.
I recommend adding a “Resources” section that you categorize by tool or by subject matter. Maintain this resources section with up-to-date resource links, and encourage your website visitors to bookmark you and send you “tips.”